AT&T rolls ou tnew orange campaign…

AT&T is roiling out a new corporate ad campaign, with creative aimed at showing the younger, edgier style of its wireless services. The effort, themed “Your Seamless World,” wants to speak to the on-the-go lifestyle of today’s consumers and businesses.It includes

six TV spots from Wes Anderson, director of films including “Rushmore” and “The Royal Tenenbaums.”

The company says it will now use orange as its primary corporate color with a color makeover in store for ads, signage and online. “The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work,” says AT&T chief executive Randall Stephenson. “We want to ensure this message is reflected in our brand.”