Dominoes can now be ordered on your cell phone…

The company will promote mobile ordering with tags on TV spots and print ads as well as via the Web, including its own site, and by sending e-mails to its customer database. Domino’s is targeting its core audience–the 18-35 age group–with the mobile ordering option, “but the broader target audience is anyone who has a Web-enabled cell phone and who likes pizza,” says a spokesperson.